MyPlate Symbolizes A New Health-Conscious Generation


Today June 2, 2011, is a turning point in our government’s attitude toward the “American diet”.

First Lady Michelle Obama and Agriculture Secretary Tom Vilsack unveiled the federal government’s new food icon, MyPlate, replacing the familiar and often confusing Food Pyramid that so many of us were used to growing up.

Most notably, the icon is a plate, which is a universal symbol in most cultures. The highlight is that half of the plate is covered with fruits and vegetables. This is a huge step toward creating a more health conscious population.

The sad truth is that currently, Americans are more obese than ever. According to the CDC’s 2009 statistics, overall obesity in the United States is 26.7%. Obesity was calculated based on self-reported weight and height and defined as body mass index (weight [kg] / height [m]2) ≥30. Some states actually ranked much higher than the average.

Childhood obesity rates are rising rapidly at a time where multiple factors are reducing the time that children spend engaging in physical activity. This is causing a never-before-seen class of children with early onset of childhood diabeties.

These trends all point to our nation’s health epidemic that is in full crisis mode. If you have any question, see http://forksoverknives.com/.

Proper Nutrition Is Only Half The Battle

The lack of daily exercise is one of the biggest factors contributing to America’s weight problems. People who live in Appalachia and the South are the least likely to be physically active in their leisure time. In many counties in that region, more than 29 percent of adults reported getting no physical activity other than at their regular job.

Although the new MyPlate icon doesn’t address the issue of exercise, it is an essential part of the solution to being more healthy. And later this year, the USDA will be launching an online tool that consumers can use to personalize and manage their dietary and physical activity choices. This is at least a start on reeducating the public on the need for creating a healthy lifestyle.

Essentially the USDA Guidelines reinforce these basic rules:

Balance Calories
• Enjoy your food, but eat less
• Avoid over-sized portions

Foods to Increase
• Make half your plate fruits and vegetables
• Switch to fat-free or low-fat (1%) milk
• Make at least half your grains whole grains

Foods to Reduce
• Compare sodium (salt) in foods like soup, bread, and frozen meals, and choose foods with lower numbers
• Drink water instead of sugary drinks

If you’re interested to read up on the details on the USDA’s programs, go to:

And if you, or someone you know is concerned about their weight, you can use this body mass index calculator below.
BMI For Adults Widget

Fruits & Vegetables

I am thrilled to know that part of the new health initiative includes a multi-year campaign with the message “Make Half Your Plate Fruits and Vegetables.” Getting people to eat them is, well – another story….

The social media aspect to this campaign is very interesting. They are encouraging people to take a photo of their plates and share on Twitter with the hash-tag #MyPlate. I’ll be tweeting my plate tonight from my account: @chrisripps if you’d like to follow.

The USDA is showing great public concern for our nation’s obesity epidemic, although they are not calling it that. However, what is needed is a “lifestyle overhaul”. People have been brainwashed into thinking that ‘fast food’ is cheap and convenient. What they don’t realize is that it’s cheap for a reason. It’s not so much food as it is filler that’s been pumped up to trick the taste buds into thinking it’s food.

Fast Food Is Pure Evil

Why is fast food so cheap? Because our government has been giving BILLIONS of dollars in subsidies to the corn and soybean farmers.

The fiscal 2011 Farm Bill contained crop subsidies as the largest federal agricultural spending item.  This years Farm Bill proposes to take a total of $2.7 billion (13.4%) out of the food and agriculture budget including steep cuts to: Sustainable Agriculture Research and Education program (SARE), The Renewable Energy for America Program (REAP) and farm conservation funding programs.

Until our government gets truly serious about our food policies and embraces a total solution, I believe that most of the needed changes will come from grassroots and non-profit organizations working together with local communities.

Please support you local farmers and buy from farmers markets and CSAs whenever you can!

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2 Responses

  1. I love the “Fast Food Is Pure Evil” statement. Pretty bold but totally true! Great post Chris. Keep up the good work!

    • Thanks Bob. There’s too much at stake for our voices not to be heard. Fast food is similar to the tobacco industry – legal but, unhealthy as it gets. I say, let’s get the alternatives out there and let the people decide what they want to put in their bodies….

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