Sustainable Business Spotlight: Ecovative Design


Company: Ecovative Design | Product: EcoCradle™ packaging

The sustainability of packaging is one of the oldest issues in environmental circles. Cities like Berkeley, California banned the use of polystyrene foam as a post-consumer food container back in January of 1990 because of the many adverse environmental impacts they imposed.

EcoCradle packaging piece.

Back then, few options existed to replace the fossil fuel based packaging products. They contained styrene and benzene, two known carcinogens, yet their use was ubiquitous in the industry – until now.

Eben Bayer and Gavin McIntyre founded Ecovative Design in 2007 after seeing how mushrooms grew on wood chips, and observing how the fungal mycelium strongly bonded the wood chips together. This observation sparked an idea to emulate nature’s elegant manufacturing process with their own.

Ecovative Design's wine packaging.

Three years later, they launched EcoCradle™, a truly sustainable packaging material.

The key to EcoCradle’s sustainability lay in it’s sourcing of agricultural byproducts that come from renewable sources.

By not funneling raw materials into their design process, the products themselves reduce the impact on the environment.

Unlike EcoCradle’s direct competitors that manufacture polystyrene foam peanuts (PFP), theirs is compostable and biodegradable.

Ecovative Design customers can rely upon EcoCradle’s easy to use and price-competitive packaging products, knowing they’re an excellent replacement for custom molded polystyrene foams.

The energy used to create EcoCradle packaging is a fraction of it’s competitors due to Ecovative Design’s manufacturing processes based upon biomimicry. They use mushrooms to create the resin used to bond particles together (bioutilization).  This process is biomimetic in that it mimics nature’s cyclic material flows.

EcoCradle packaging can be substituted for polystyrene foam.

Rather than just decreasing the environmental impact of conventional polystyrene foams, this invention creates a whole new paradigm where composite materials are literally grown, harnessing the incredible efficiency of nature.” (From Ecovative Design’s website)

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